Dead Flat Matt: The Essential Finish for Colour Capping & Drenching

For walls & ceilings - 372 colours - sheen level ~ 2%

Avoid the 'shiny ceiling' mistake. Get the velvet look without the fumes, or the deception. Colour Capping and Colour Drenching rely on deep, immersive shades to create drama. But here's what most paint brands won't tell you: applying dark colours to ceilings in standard emulsion (or worse, eggshell) creates light reflection that makes your carefully chosen shade look like shiny plastic, and visually lowers your ceiling height.

The Solution: Lakeland Dead Flat Matt (2% sheen). Our ultra-low sheen formulation absorbs light completely, eliminating glare and concealing ceiling imperfections. This creates the velvety, infinite depth required to make bold colours sing and your room feel taller. Unlike competitor "flat" finishes that still carry a subtle sheen, our Dead Flat delivers the genuine ultra-matt surface that interior designers specify for luxury projects.

The Health Advantage You Can't Ignore: Painting overhead means standing directly beneath a cloud of chemicals. Most brands claiming "zero VOC" are telling fibs, their paints contain up to 5g/L of volatile organic compounds. The Advertising Standards Authority has ruled that "VOC-free means a total absence of VOCs," yet the industry continues this deception.

Lakeland is the only paint with genuinely 0.000% VOC content, which is independently tested to EPA standards and certified safe enough that our founder eats it on camera for regulatory bodies!

No solvents. No off-gassing. No headaches. You can paint your ceiling and sleep in the room the same night, without risk to your family's health.

Why Lakeland Dead Flat Outperforms:

• 7,000–12,000× purer than typical "low-VOC" alternatives
• 3× more pigment (24% vs. industry standard 8%) for superior coverage and depth
• Wipeable durability, unlike traditional flat finishes that mark easily
• Breathable with microporous properties (Sd value 0.04)
• 372 colours including deep, saturated tones perfect for colour drenching
• Made to order in the UK, every tin freshly manufactured for you

Our ultra-matt, Dead Flat designer finish is durable, non-dusting, wipeable with care and super-breathable. This Dead Flat paint, due to its ultra matt finish, gives a very pleasing impression of evenness, gentleness and enhanced appearance. Our Dead Flat is also great as a Shabby-Chic style finish for

decorative woodwork & furniture.

Coverage approx. 60M²/5L per coat – normally two coats needed.
Dead Flat – in White and 372 colours – Plus 7000+ previously matched Cols from other brands – just ask.

For full details and technical specifications, please download the Data Sheet PDF for this product:

Download Data Sheet (PDF)

VOCs ? How many brands of Zero VOC paint are there anyway ?

Answer, Only One = and its Lakeland Paints. So is that other brand of "Zero VOC" Paint not truly Zero VOC ? Probably not. Many are not what they claim to be. The Zero VOC Fib is that most other paints claiming to be Zero VOC & VOC-free aren't ! They say that for them, VOC Free means "not more than 0.1% VOC" - but its just Not true. The ASA says "VOC-free" means a total absence of VOCs in all products". (A17-396612). Lakeland Paint is Zero VOC – like the air in your home - and we are happy to send the certificates. Remember - If you want Truly Zero VOC certified paint, it Has to be Lakeland Paints.