Is that other brand of "Zero VOC" Paint really VOC-Free?

And How many brands of Zero VOC paint are there anyway ?

Answer. Only One = and its Lakeland Paints. So is that other brand of "Zero VOC" Paint not truly Zero VOC ? Probably not. The usual "Zero VOC" deceit is that many brands – like Little Knights, Verus, Auro, Osmo, Tikkurila etc - Claim to be Zero VOC – and its just not true. They say that for them, VOC Free means "not more than 0.1% VOC" - but it’s just Not true – Why? Because the ASA says

“VOC-free” means a total absence of Volatile Organic Compounds (VOC) in all products” (ASA - A17-396612)

Lakeland Paint though is Zero VOC – like the air in your home - and we are happy to send the certificates.

So Remember - If you want a truly Zero VOC paint, it Has to be Lakeland.

The Lakeland Standard: True Zero. No Exceptions.

For over 30 years, we have made one simple promise: to create paint with absolutely no solvents and no Volatile Organic Compounds (VOCs). We don’t hide behind loopholes. We set the standard.

And copied below are those same “We Are Special” claims of other paint brands who promote themselves in the Eco/Environmental/Healthy paint sector – their USPs. If you can see anything here or on their websites that makes them special, then please do let us know, because in our opinion its all just marketing “fluff”.

We’re not talking about “planting trees” or “carbon offset” now – we are talking Paint – and what makes it Different – Special – Unique ?

We declare all ingredients on our website.

So, from an Eco-standpoint, do any of the others have a single Unique Selling Point?

Anything that differentiates them from the herd? From the dozens of other mainstream paints out there?

And if not, then isn’t this “fluff” just more Greenwashing?

VERUS PAINT

“…VOC's independently tested ? ” = Yes. Results? = No

COAT PAINTS

“…the entire COAT range is entirely water-based and low toxin (VOC)”…. (and ?)

LICK PAINTS

“….Low VOC, eco-friendly, water-based…….” (and??)

VICTORY COLOURS

“….essentially non-toxic, has ultra low odour, with virtually no VOC’s, and toxins that can emit after drying”. (and ???)

EARTHBORN PAINTS

“Hello. We’re different, just like our paints. (that’s it?)

AURO

“…..effectively VOC-Free” ( effectively ? )

EDWARD BULMER

“….virtually VOC-Free” ( virtually ? )

GRAPHENSTONE

“….trace VOCs only” ( and that's it ? )

Little Knights

“….100% VOC Free” ( not 100.0 ? )

Yes Colours

“….NO ADDED VOCs” ( wow ! )

Zhoosh

“….very low levels of VOCs” ( great )