Copied below are the “We Are Special” website Claims of other paint brands who promote themselves in the Eco/Environmental/Healthy paint sector – their USPs. If you can see anything here or on their websites that makes them special, then please do let us know, because in our opinion its all just marketing “fluff”.

We’re not talking about “planting trees” or “carbon offset” now – we are talking paint – and what makes it Different – Special – Unique ?

Lakeland Paint is around 7000x better as regards VOCs and happy to send the certificates.

All ingredients are declared on our website.

So, from an Eco-standpoint, do any of the others have a single Unique Selling Point? Anything that differentiates them from the herd? From the dozens of other mainstream paints out there?

And if not, then isn’t this “fluff” just more Greenwashing?

COAT PAINTS

“…the entire COAT range is entirely water-based and low toxin (VOC)”…. (and ?)

LICK PAINTS

“….Low VOC, eco-friendly, water-based…….” (and??)

VICTORY COLOURS

“….essentially non-toxic, has ultra low odour, with virtually no VOC’s, and toxins that can emit after drying”. (and ???)

EARTHBORN PAINTS

“Hello. We’re different, just like our paints. (that’s it?)

AURO

“…..effectively VOC-Free” ( effectively ? )

EDWARD BULMER

“….virtually VOC-Free” ( virtually ? )

GRAPHENSTONE

“….trace VOCs only” ( and that's it ? )

Little Knights

“….100% VOC Free” ( not 100.0 ? )

Yes Colours

“….NO ADDED VOCs” ( wow ! )

Zhoosh

“….very low levels of VOCs” ( great )