VOCs & Solvents *
ASA/CAP inquiry 28/3/18 A17-396612
We are required by ASA/CAP to make this explanatory statement about our Zero VOC claims.
We had thought this was common sense but the ASA disagrees:
“Current science can easily detect VOCs even at the edge of space or in Antarctica, so any claims of VOC-free must be qualified; for Lakeland this means that we add No solvents, No VOCs, No glycols, and (if present at all) these are within the original raw materials and at a tiny fraction of the permissible EU/UK levels".
As far as we know, no other company worldwide can make this claim.